Taiwanese single malt producer Kavalan has launched in Ghana for the first time through a new distribution agreement with Accra-based Say Cheers Limited. The partnership follows the brand’s existing presence in South Africa and Nigeria, marking a further step in its African expansion.
“At Say Cheers, we believe great brands are built through trusted partnerships, consistent execution, and a genuine understanding of the markets we serve,” said Nana Adwoa Konadu Karikari, founder and CEO of Say Cheers Limited.
She added: “We work closely with our global partners to build enduring brand equity through expertise, meaningful consumer experiences, and trusted relationships. Our commitment is to create sustainable growth while preserving the heritage, craftsmanship, and premium positioning of every brand we represent.”
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READ THE STORYThe deal gives Say Cheers responsibility for building Kavalan’s presence across Ghana’s premium on- and off-trade channels.
Say Cheers was founded in 2001 and operates as one of Ghana’s leading premium wines, spirits and lifestyle companies. The company is headquartered in the capital, Accra.
Over 25 years, the firm has developed relationships with international producers, luxury hotels, restaurants, corporate clients and premium consumers.
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King Car chairman YT Lee said the two companies were a strong match, noting that both are family-led businesses with a shared focus on quality.
“It’s important that partners share the same values, and Say Cheers’ emphasis on taste and trust means they are the perfect fit for Kavalan,” he said.
Lee continued: “We look forward to introducing more consumers to our distinctive character and craftsmanship through Say Cheers’ expertise and networks.”
Kavalan is produced by King Car Group, which opened its distillery in Yilan County in 2005. The brand sits in Taiwan’s subtropical climate, where high temperatures accelerate maturation and interaction between spirit and cask.
Since its debut, Kavalan has won a string of international awards and helped establish Taiwan as a recognized whisky-producing nation.
The brand is now sold in more than 70 countries worldwide.
Its African footprint has grown in recent years, with Ghana adding to established markets in South Africa and Nigeria. The latest agreement reflects wider interest in premium single malts across the continent’s emerging luxury drinks sector.
