Jim Beam, the official spirit partner of the U.S. Soccer Federation, has debuted a floral installation in Chicago created in collaboration with artist Mr. Flower Fantastic. The piece launched at the city’s iconic Pioneer Court as part of the bourbon brand’s ongoing “Home Field Advantage” campaign ahead of the United States Men’s National Soccer Team’s (USMNT) send-off match against Germany.
Straight Neck Stills & Littlemill Roots: Five Things You Didn’t Know About Loch Lomond
READ THE STORYThe installation was crafted in Mr. Flower Fantastic’s signature medium, featuring yellow goldenrod, the official state flower of Kentucky, where Jim Beam has been produced for more than two centuries. The piece was designed to symbolically “give the USMNT their flowers” before the team departs to compete at the FIFA 2026 World Cup.
Following its debut at Pioneer Court, the installation is set to tour additional locations across Chicago.
Trending Content
Jim Beam launched the Home Field Advantage campaign last month with the goal of inspiring fans across the country to rally behind the USMNT. The initiative encourages supporters to transform everyday spaces into displays of team pride.
The brand extended its activation with a block party appearance from American soccer legend Tim Howard. Fans gathered for a chance to meet Howard and enjoy interactive experiences, custom merchandise opportunities, games, photo moments, and refreshing Jim Beam cocktails at the Jim Beam U.S. Soccer Block Party.
Jim Beam has held its position as the official spirit partner of the U.S. Soccer Federation as part of a broader push by spirits brands into major sporting partnerships. The bourbon category has seen significant growth in recent years, with brands increasingly leveraging live sports and cultural moments to connect with consumers.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
Signup now to make sure you don't miss out on the latest whiskey news and deals.
By Signing up, you accept and agree to our Terms of Services and you acknowledge our Privacy Statement. The Whiskey Wash is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.
The FIFA World Cup 2026, the world’s biggest football competition, begins on June 11. The USMNT’s first group stage match will take place on June 12 against Paraguay in the Los Angeles Stadium. The USA finds itself in Group D for the group stages, alongside Paraguay, Türkiye, and Australia.
Jim Beam remains one of the world’s best-selling bourbon whiskeys. The brand’s Kentucky roots date back to 1795, spanning more than 230 years of production. Its integration of cultural collaborators like Mr. Flower Fantastic signals an evolving approach to fan engagement that blends art, sport, and spirits marketing.
