GameDay Spiked, a range of premium canned vodka cocktails, has launched as the official canned cocktail of the Georgia Bulldogs through a partnership with University of Georgia Athletics. The brand, now part of the TAG Reserve Spirits portfolio, is available at major retailers across Georgia and South Carolina, with additional states set to roll out in the coming months.
The GameDay brand first built its name with GameDay Vodka, a six-times-distilled, gluten-free, American-made vodka. That spirit now serves as the base for GameDay Spiked.
The canned cocktails come in four flavors. Fruit punch is dubbed The GOAT, lemon-lime is named Cleat Chaser, strawberry-lemonade is called Cinderella Story, and grape is known as The Closer.
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READ THE STORYEach 12oz can is lightly carbonated and made with real fruit juice. The cocktails are 5% ABV, contain 99 calories, are gluten-free, and have no added sugar.
The Georgia partnership carries personal significance for Alex Wood, a former Bulldogs baseball standout, 12-year major league pitcher, and 2020 World Series champion with the Los Angeles Dodgers. Wood is co-founder and strategic advisor to TAG Reserve Spirits, which added the GameDay brand to its portfolio in January 2026.
“UGA is where I became who I am, on and off the field,” Wood said. “Having GameDay Spiked stand alongside the Bulldogs means something personal to me, and I can’t wait for fans in Athens to see it for themselves. Dawg Nation, here’s to you.”
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Ryan Tripp, chief executive officer of TAG Reserve Spirits, said the brand builds around products that already resonate with consumers.
“GameDay has meant something to sports fans since day one,” Tripp said. “GameDay Spiked is the brand at its best, a premium canned cocktail made for the way fans actually celebrate, and standing alongside Georgia Athletics is exactly where it belongs.”
GameDay creator Zach David oversees brand development and operations for GameDay Spiked within TAG Reserve Spirits.
The brand’s standard eight-pack includes two cans of each flavor. A Georgia Bulldogs-branded variety pack and 16oz single-serve cans are also available.
Two flavors, The GOAT and The Closer, will be sold at University of Georgia football games throughout the season. GameDay will be on-site at every home game at Dooley Field at Sanford Stadium.
The brand is aimed at the more than 200 million sports fans in the US. In Georgia it is distributed by Savannah Distributing Company, while Morales Beverage Group handles South Carolina.
