Nevada-based Frey Ranch Distillery has launched a new farm-to-bottle whiskey membership called the “Tractor Tailgate Club” in partnership with Flaviar. The limited membership will roll out to the distillery’s 40,000-plus newsletter subscribers in August 2026, offering the first 500 members access to rare, limited-edition whiskeys.
The club is priced at $999 for a one-year membership. Membership grants VIP access to limited releases such as the brand’s Harvester Series and Five Grain Bourbon, alongside special promotions and merchandise. Members also receive virtual whiskey tastings with Colby Frey, Ashley Frey, and master distiller Russell Wedlake.
Additional perks include a 20% discount at the Frey Ranch Tasting Room in Fallon and access to members-only events.
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READ THE STORYStarting in September 2026, members will receive four quarterly shipments of hand-selected releases. Three shipments will include at least one 750ml and one 375ml limited-release bottle, while the Harvester Series: Third Harvest release will ship on its own.
The distillery has capped memberships at 500 in the inaugural year.
“Because every grain is grown, distilled, and bottled on the Ranch in limited quantities, membership is capped so members get their full allocation rather than overselling access to whiskeys that simply aren’t produced at scale,” the company said.
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“As a farm-to-glass distillery, everything we do starts in the fields and ends with our community, who have grown with us as we’ve grown our business,” said co-founder and chief storyteller Ashley Frey. “That innate storytelling lends itself nicely to a membership where we personally connect with our club members and showcase our farm-to-glass philosophy in every whiskey we bottle.”
Frey added: “Our goal is to offer greater benefits and backstage access to Frey Ranch Whiskeys for the loyal fans who have supported us from the beginning.”
Frey Ranch Distillery was founded in 2006 by Colby and Ashley Frey on the family’s 2,500-acre farm in Fallon, Nevada. The distillery is one of the only producers in the US to grow 100% of its whiskey grains on-site.
The company joined the Estate Whiskey Alliance in February 2025. In spring 2026, Frey Ranch appointed Hotaling & Co as its national sales and marketing partner, while retaining full ownership and oversight of production.
The distillery abides by the motto, “Be good to the land and the land will be good to you,” which is embossed on the bottom of each bottle.
