Frey Ranch Distillery, the Fallon, Nevada-based farm-to-glass whiskey producer, has entered the Alabama and Mississippi markets, bringing its total U.S. distribution footprint to 17 states. The brand also announced a $10,000 donation commitment to the Pollinator Partnership as part of its annual farm-to-glass season, which runs from April through July.
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READ THE STORYFor every farm-to-glass cocktail or whiskey bottle sold during the promotional period, Frey Ranch will donate a portion of proceeds to support pollinator initiatives, up to the $10,000 cap.
The expansion adds two Southern states with strong agricultural traditions to a portfolio of markets that already includes Nevada, California, Colorado, Illinois, Texas, Ohio, Oregon, Georgia, Arizona, Tennessee, Florida, Michigan, Virginia, New Mexico, and Indiana.
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"We’re excited to introduce the Frey Ranch portfolio to Alabama and Mississippi — giving these two states that also have deep agricultural roots a taste of true farm-to-glass whiskey with the grains we grow and harvest exclusively on our farm," said Colby Frey, co-founder and whiskey farmer at Frey Ranch.
The distillery is a founding member of the Estate Whiskey Alliance and operates on the Frey family’s 2,500-acre farm, where it grows 100% of its whiskey grains on-site. The family’s farming heritage in Northern Nevada dates back 170 years.
"As farmers, Frey Ranch has symbiotic relationship with bees, as they are nature’s original stewards," Frey continued. "Their pollinating superpowers sustain crops, preserve biodiversity, and promote healthy ecosystems. Farmers understand this intimately — because what bees need, farmers need too."
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The Pollinator Partnership collaboration reflects values central to Frey Ranch’s identity. The family motto, "Be good to the land and the land will be good to you," is embossed on the bottom of every bottle.
Colby Frey originally built the distillery out of a desire to create a distinctive, long-lasting product from the quality grains his family has grown for generations. Frey Ranch was founded in 2006 by Colby and Ashley Frey.
Today, the brand ranks among the top-selling ultra-premium bourbons in the U.S. and is one of the largest whiskey producers on the West Coast. Its award-winning portfolio spans bourbons, ryes, and specialty whiskeys available across all 17 states and online.
The distillery also operates as a year-round working farm, offering public tours and tastings every Saturday.
