Four Branches Bourbon, the first spirits company founded by veterans of the Army, Navy, Air Force, and Marines, has been named one of three national winners in the Fox Business "Made in America" Small Business Contest. The Bardstown, Kentucky-based brand has simultaneously released its new flagship expression, Founders Reserve, a four-grain Kentucky Straight Bourbon Whiskey.
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READ THE STORYThe recognition highlights the company’s mission-driven approach to American spirits production, including charitable contributions supporting veteran and first responder communities.
Founded by veterans with more than a century of combined service, Four Branches Bourbon operates under a guiding philosophy called "Sip to Remember." The company supports veteran and first responder organizations focused on mental health and transition through ongoing giveback initiatives.
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Founders Reserve is crafted from a four-grain mash bill of corn, rye, wheat, and malted barley. It is aged for a minimum of five years and bottled at 96 proof.
The release marks a deliberate shift from the brand’s original blended offering to a single-origin Kentucky bourbon.
"Founders Reserve represents a step forward for us in every sense," said Mike Trott, co-founder of Four Branches Bourbon. "We were intentional about creating a bourbon that reflects a higher level of craftsmanship while staying rooted in our mission."
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"This isn’t just about what’s in the bottle; it’s about what it stands for," Trott added. "Every pour is meant to bring people together, to reflect, and to remember the moments and the people that matter most."
As a "Made in America" winner, Four Branches was recognized for its veteran-founded leadership, commitment to U.S.-based production, and mission-driven approach to building a premium spirits brand.
Founders Reserve is currently available online at a suggested retail price of $84.99, with broader market expansion anticipated.
The veteran-founded spirits category has seen notable growth in recent years, with brands such as Horse Soldier Bourbon and Brothers Bond Bourbon leveraging founder narratives to build consumer loyalty. Four Branches enters this competitive landscape with a distinctive multi-branch military heritage and a focus on charitable impact.
Looking ahead, the company is preparing to introduce a limited-release double oaked expression in celebration of America’s 250th anniversary. The release will continue building on the brand’s foundation of craftsmanship and storytelling.
