Fireball Cinnamon Whisky has unveiled Fireball Sneaks, a limited-edition high-top sneaker featuring a custom compartment designed to hold the brand’s new Stash Flask. The drop lands on Friday, July 24, with fans able to enter for the chance to buy a pair via Flaviar.
The black and red high-tops feature Fireball branding, including signature flame detailing. An engineered pocket sits beneath the tongue, accessed by a zip, and is built to hold the brand’s newest product.
The Stash Flask is a lightweight, flexible, resealable 200ml pouch. It is designed to hold up to four shots of Fireball in a compact, durable format built for portability and sharing.
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READ THE STORY“Sneaker culture is all about being ready for what’s next—whether that’s chasing a drop or making memories with friends,” said Danny Suich, senior global brand director for Fireball. “That same hype around discovery and the element of surprise inspired the Stash Flask and our Sneaks. We’re celebrating the unplanned moments that turn a casual hang into something bigger, from backyard kickbacks to plans that go off script.”
Beginning at 9:00am CST on July 24, fans can enter via Flaviar at FireballSneaks.com. The entry window is open for one hour.
Fifty winners will then be randomly selected and invited to complete their purchase. The bundle costs $25, plus shipping.
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Each Fireball Sneaks bundle includes one pair of custom sneakers with Stash Flask compartments, one 66-proof Stash Flask, one extra pair of Fireball yellow laces, and one custom Fireball drawstring shoe bag.
The Fireball Stash Flask is also available separately at select US retailers. It carries a recommended price of $3.99 per pouch and comes in 42 and 66-proof offerings.
Fireball is owned by the Sazerac Company, one of the largest spirits companies in the US. The cinnamon-flavored whisky has become one of the country’s best-selling liquor brands.
