Drinks by the Dram, part of Atom Brands, has launched The Very Old & Rare Whisky Collection, an advent calendar priced at £9,995. The luxury set features 24 wax-sealed 30ml samples of exceptionally scarce whiskies from world-renowned producers including Karuizawa, Port Ellen, and The Macallan.
Designed for collectors and serious enthusiasts to enjoy in the countdown to Christmas, the calendar’s contents feature liquids that are now nearly impossible to acquire.
The whiskies are presented in a bespoke black oak and walnut cabinet, handcrafted by British master craftsman Simon Jewell.
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READ THE STORYInspired by antique apothecary chests, the design incorporates suede linings, a drawer with detailed tasting notes, and two Riedel glasses.
Dr Sam Simmons, head of whisky at Master of Malt, said: “We have gathered whiskies so rare the warehouse cat has never seen them. We had a lot of fun curating this cabinet which is in itself a time capsule and a tribute to whisky’s story.”
He continued: “Highlights include a 40-year-old Balvenie, liquid gems from lost distilleries including Port Ellen and Karuizawa and ancient examples of Macallan, Glenglassaugh Bowmore, Auchentoshan and Glenrothes.”
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“It is a once-in-a-lifetime tasting journey that will make this Christmas one to remember,” Simmons added.
Among the 24 drams are The Balvenie 40 Year Old, Glenfarclas 60 Year Old, and the Yamazaki Sherry Cask 2012.
The cabinet is finished with a tree-ring motif inlay, walnut shelving, engraved stainless steel detailing, and a leather carry handle.
This launch reflects the growing trend of ultra-premium spirits products and experiential gifts, with brands increasingly targeting high-net-worth consumers with exclusive and collectible offerings.
The Very Old & Rare Whisky Collection is part of Drinks by the Dram’s wider 2025 advent portfolio.
The range also includes the Old & Rare Advent Calendar for £799.95 and the Premium Whisky Advent Calendar for £199.95.
The broader collection spans spirits like spiced rum and gin, with prices starting from £49.95.
The Very Old & Rare Whisky Collection is available to purchase from Master of Malt.
