Cutty Sark Blended Scotch Whisky has unveiled a new advertising campaign titled "Follow Your Spirit of Adventure." The campaign, owned by La Martiniquaise-Bardinet, will roll out globally from August 2026 across all major brand touchpoints.
The campaign invites whisky fans to break from the everyday and seek out new adventures of their own.
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It is led by a key visual featuring a group of hikers climbing towards a clifftop viewpoint by the sea. On the horizon is the brand’s emblem, the three-masted Cutty Sark clipper.
A second visual places the viewer among kayakers setting out across an ocean, drawn onwards by the ship’s profile.
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In both scenes, accents of Cutty Sark’s signature yellow contrast with a maritime blue palette inspired by the brand’s seafaring heritage. The visuals feature Cutty Sark Original’s bottle alongside a highball serve.
The rollout will be supported by stills and video content.
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READ THE STORY"Cutty Sark has always revelled in its adventurous spirit, so we are thrilled to invite drinkers to discover their own through our new campaign," said International Senior Brand Manager Manon Brochet.
"Whether your idea of adventure is hiking, kayaking or simply discovering a new way to enjoy whisky, Cutty Sark is for you," Brochet added.
She continued: "This is a whisky for all those ready to leave the shore and embark on adventures, no matter how big or small."
Cutty Sark was launched in 1923, named after the tea clipper of the same name. The blend was smuggled into the U.S. during Prohibition and pioneered a lighter, smoother style of Scotch whisky.
The blend is bottled at 40% ABV. According to the official notes from the brand, it is pale and bright in color, with a fresh nose of fruity and floral notes. The palate is described as "balanced and lively with vanilla and citrus fruits," leading to a "smooth and vibrant" finish.
La Martiniquaise-Bardinet is an independent French group established in 1934. It ranks among the world’s top 10 spirits groups, with a turnover of €1.6 billion and 3,800 employees.
The group’s portfolio also includes Label 5, Glen Moray, Saint James, Poliakov and Marie-Brizard. It operates in more than 150 countries across 50 production sites and 20 distilleries.
