Columbia Creek Tennessee Whiskey has debuted in Columbia, Tennessee, as a new brand from SNL Alcohol Beverage Group. The non-chill filtered whiskey is bottled at 95.6 proof and is available now via the brand’s website and select retailers in key markets.
The whiskey is being made “in the heart of Columbia, Tennessee,” and the release is described as built “one stubbornly patient batch at a time.”
SNL Alcohol Beverage Group positioned the new label around the town’s mule heritage, calling it “inspired by the legendary mule — Columbia’s enduring symbol of strength and persistence.”
Columbia Creek uses a “classic Tennessee mash bill of 80% corn, 10% rye, and 10% malted barley,” according to the brand. It is “distilled in a traditional column‑and‑doubler system,” a production setup commonly used across American whiskey for consistency and scale.
The brand also highlighted that it follows the Lincoln County Process, stating: “Before barreling, the whiskey undergoes the slow, time-honored Lincoln County charcoal mellowing process.” This charcoal filtration method is a key differentiator for Tennessee whiskey, and is widely associated with the category’s identity compared with bourbon.
After mellowing, the whiskey is aged for six years in “heavy-charred new American oak,” with the company saying the spirit “rests — not rushed, not disturbed — in heavy-charred new American oak, soaking up six long Tennessee years of heat, cold, and honest change.”
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The release is “bottled at 95.6 proof, non-chill filtered,” and described by the brand as “unapologetically full-flavored.” The company added: “It’s the taste of patience rewarded.”
Columbia Creek Tennessee Whiskey is available at https://columbiacreekwhiskey.com and through select retail accounts, the company said.
SNL Alcohol Beverage Group also outlined pipeline extensions for the range. “Future releases include Barrel Strength and Single Barrel editions,” it said, positioning the planned expressions as “proof that real Tennessee whiskey doesn’t cut corners.”
Tennessee whiskey is a defined American whiskey style typically made in Tennessee using new charred oak and charcoal mellowing, and has seen continued premiumization in recent years through higher-proof and single-barrel releases—two formats Columbia Creek has now confirmed are in development.
