BuzzBallz has launched its ready-to-drink cocktails in Maharashtra, with the brand now available in Pune and set to reach Mumbai by the end of September. The rollout includes a new India-exclusive flavor, Jamun Mint Pop, alongside three existing variants.
The expansion follows the brand’s India debut in Bangalore in December, and its entry into Goa in May.
BuzzBallz is known for its ball-shaped packaging and bold flavors. The 180ml packs carry a 15% ABV and are priced at INR 125 ($1.50/£1.10).
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"The response we have seen to BuzzBallz in India has been incredibly encouraging, and Maharashtra was a market we were particularly excited about entering," said Jess Scheerhorn, president of BuzzBallz.
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"We’ve seen incredible momentum since our launch in late 2025, and that response tells us adult Indian consumers are ready for a bolder, more convenient way to enjoy cocktails," she added.
Scheerhorn noted strong interest across the state. "The interest we have seen across Maharashtra from retailer and distributor enthusiasm to consumers asking us on social media when BuzzBallz would land in their city- has been incredibly encouraging," she said.
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READ THE STORYThe move makes BuzzBallz available across three states and four cities in under a year.
The four flavors are India-exclusive offerings. The official notes from the brand describe Berry Lemon Squeeze as a "tangy and zesty" berry and lemon flavor, while Strawberry Squeeze is "juicy and refreshing."
Chili Guava Groove is described as "sweet and spicy," and the new Jamun Mint Pop offers "sweet Jamun with a minty kick."
Scheerhorn linked the brand’s success to its distinctive proposition. "BuzzBallz has captured a sizeable share of the market in the markets where it is currently available, and we believe that comes down to offering consumers something genuinely distinctive," she said.
"As Indian consumers become more experimental in their choices, we see a real opportunity for brands that can bring together flavor, convenience and a sense of fun," she added.
According to IWSR, India’s ready-to-drink category is projected to grow at a 6% CAGR through 2034, ahead of several traditional beverage alcohol categories.
Founded in 2009, BuzzBallz is the number-one selling single-serve premixed cocktail brand in the US. Further city and state expansion is planned across India.
