Bulleit Frontier Whiskey has returned as the Official Whiskey Sponsor of the Texas Longhorns for a second consecutive season. The Diageo-owned brand will also serve as an associate sponsor of the university’s alumni association, the Texas Exes, with activations running throughout the 2025-2026 college football season across Austin and beyond.
The renewed deal follows what Bulleit described as “a successful first year” with the Texas Longhorns and Texas Exes.
For Year Two, the brand will showcase its full portfolio, including Bulleit Bourbon, Bulleit Rye, and the recently launched Bulleit ’87, described as “a bold blend of bourbon and rye built to sip.”
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“Bulleit is all about backing the bold,” the brand said. “That spirit runs deep in both Bulleit and Longhorn Nation, from a shared pride in where we come from to a commitment to doing things differently.”
At Darrell K Royal–Texas Memorial Stadium, the sixth-floor Bulleit Frontier Lounge will serve two signature drinks: the Bulleit Bourbon Blackberry Tea and the Bulleit Bourbon Peach Lemonade.
Fans aged 21 and over can also gather at the Bulleit Frontier Lounge Tent at Longhorn City Limits on the LBJ Lawn outside the stadium.
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READ THE STORYThe brand will host a tailgate experience on the LBJ Lawn on 12 September, featuring cocktails, food, games, and giveaways ahead of one of the season’s biggest matchups.
Alumni can enjoy Bulleit cocktails and neat pours at Texas Exes gameday tailgates at the Etter-Harbin Alumni Center, with sampling on 17 October versus Florida, 31 October versus Mississippi State, and 21 November versus Arkansas.
Bulleit will also run a free six-week sweepstakes launching in late September. Prizes include two tickets to the Texas versus Arkansas game on 21 November, a pregame field tour with mascot Bevo, and a head coach-autographed football.
The sponsorship is managed by Longhorn Sports Properties, a division of college sports media and technology company Learfield.
Bulleit’s official cocktail recipes include the Peach Lemonade, made with 1.5oz Bulleit Bourbon, 0.5oz peach syrup, and 0.5oz lemon juice. The full range is available at TheBar.com, ReserveBar, and select retailers.
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