Bowmore, Islay’s oldest licensed distillery, has announced a global roadshow that will bring its whisky experts and rarely told stories to enthusiasts around the world. The touring experience, titled “Bowmore: A Journey Through Flavour Stories,” will begin in London before visiting cities across Europe, Asia, and North America.
The immersive events will transport consumers, retailers, and bartenders to the heart of the Islay distillery and its island home.
Guests will hear stories about the single malt’s history, its people, and island life while tasting and comparing expressions from both the permanent range and the Sherry Oak Cask collection.
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READ THE STORYThe experiences will be led by Distillery Manager David Turner and Global Ambassador Teddy Joseph.
“Bowmore’s heritage is unparalleled as Islay’s first licensed distillery, established in 1779, and it has remained at the heart of the island community ever since,” said Turner. “This roadshow brings that legacy to life, sharing stories of craftsmanship and community built over generations.”
Turner added: “We’ll take these hidden chapters to whisky fans around the world, with tales of island life, mysterious myths, and the expertise that shapes Bowmore and its exceptional layers of flavour.”
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Following the London launch, the roadshow will tour Stockholm, Vienna, Zürich, and Belgium in Europe. It will then move to Asia, with stops planned in Beijing, Shanghai, Taipei, Shenzhen, and Hong Kong.
North American dates include New York and Vancouver. Further cities are expected to be announced.
Bowmore, established in 1779, holds the distinction of being the first licensed distillery on Islay. Its No. 1 Vaults, located below sea level on the shores of Loch Indaal, are among the oldest maturation warehouses in Scotland.
Bowmore recently made headlines when its 21-year-old Sherry Oak Collection whisky was named ‘World’s Best Single Malt’ at the 2026 World Whiskies Awards.
