Bombay Sapphire will celebrate the E1 Series’ US debut at the Miami Seaplane Base on November 7-8 as the official gin partner of the world’s first all-electric raceboat championship. The gin brand has collaborated with Team Miami, led by Marc Anthony, to create a special edition E1 Racebird featuring Bombay Sapphire’s signature blue branding.
The E1 Miami GP marks the final race of the 2025 season, following events in Monaco, Dubrovnik, and London.
Bombay Sapphire also serves as the official partner of Team Brady, helmed by seven-time Super Bowl champion Tom Brady.
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The partnership aligns with Bombay Sapphire’s new “Step Into The Blue” brand platform, which celebrates the brand’s iconic blue bottle and natural blue environments.
“E1 represents everything that excites us at Bombay Sapphire — innovation, connection, and a shared passion for nature’s natural blues,” said Natasha Curtin, global VP of Bombay Sapphire.
Teams competing in Miami include those led by Steve Aoki, LeBron James, Didier Drogba, Virat Kohli, Rafa Nadal, and Will Smith.
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The brand will present the E1 Blue Impact Championship, recognizing the team that has made the most meaningful strides to protect and regenerate racing waters throughout the competition.
Previous Blue Impact initiatives have included Team Westbrook’s partnership with Run Blue to tackle the global water crisis and Team Rafa’s Protect Posidonia initiative.
The winner will be announced in December at Bombay Sapphire’s distillery in Laverstoke, England.
“Bringing E1 to Miami marks a defining moment in our history,” said Rodi Basso, founder and CEO of E1. “This city’s energy—its connection to the ocean, sport, and culture—perfectly captures the excitement of seeing the E1 RaceBirds compete on U.S. waters for the very first time. E1 and Bombay Sapphire share a commitment to innovation and creating unique experiences. Together, we are
celebrating this moment in style, inspiring people, showcasing the thrill of electric racing, and what is possible when purpose and entertainment meet performance.”
Bombay Sapphire has created the official E1 cocktail, the Bombay Sapphire Sparkling Lemon, made with gin, fresh lemonade, and club soda.
The brand will activate throughout Miami with experiences including remote-controlled raceboat demonstrations at Fontainebleau, Loews Miami Beach, Nautilus, and Joia Beach.
Miami International Airport’s Terminal D will feature a multi-sensory activation complete with an official E1 Racebird and racing simulator.
Tickets for the E1 Miami GP are available through Tixr.com, with options for two-day passes or single-day access.
The championship will be broadcast on the E1 YouTube channel, CBS Sports Network, and international broadcasters.
