The Design and Packaging Masters competition, part of The Global Spirits Masters Competitions run by The Spirits Business, celebrates the bottles that define how modern drinkers experience spirits before the first sip. The judges review hundreds of entries each year. They look for design that is attractive, functional, sustainable, and commercially effective. They also assess how well a brand communicates identity through materials, shape, color, and detail.
Whisky producers from around the world took part in the 2025 assessment. The results show how creative the category has become. Distillers are experimenting with bold silhouettes, embossed glass, illustrated storytelling, and premium materials. The goal is not only to stand out on the shelf but also to create a meaningful connection with the drinker.
Below is a full list of the whisky winners from the 2025 Design and Packaging Masters. Each bottle brings a different viewpoint on what great design can achieve.
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READ THE STORYScotch Whisky
| Company | Product | Medal |
| Eden Mill St Andrews | The Art of St Andrews 2025 | Master |
| Les Producteurs réunis | Stairsneach Islay Single Malt Scotch Whisky | Gold |
| Stranger & Stranger | Compass Box The Travelling Circus | Gold |
| Stranger & Stranger | Compass Box Art & Decadence | Gold |
| Diageo | Singleton Whisky | Gold |
| Chivas Brothers | Chivas Regal Crystalgold | Gold |
| Stranger & Stranger | Compass Box Secrets of Smoke | Silver |
| Les Producteurs réunis | Balmore Dru Highland Single Malt Scotch Whisky 5 Years Old | Silver |
American Whiskey
| Company | Product | Medal |
| Stranger & Stranger | First West | Master |
| Orang Tua | Black Jack | Gold |
| CF Napa Brand Design | Yellowstone Recollection | Gold |
| CF Napa Brand Design | Pond Fork Whiskey | Silver |
Irish Whiskey
| Company | Product | Medal |
| Irish Distillers | Midleton Very Rare 2025 Vintage Release | Master |
| Irish Distillers | Midleton Very Rare Silent Distillery Chapter Six | Master |
| Irish Distillers | Jameson Triple Triple | Gold |
| Knockout Design and Innovation | Tullamore Dew Cafe Honey | Gold |
| Irish Distillers | Jameson Irish Whiskey | Gold |
| Irish Distillers | Green Spot 100 Year Anniversary 10 Year Old Whiskey | Gold |
| Irish Distillers | Jameson Distiller’s Batch | Silver |
World Whisky
| Company | Product | Medal |
| Hong Kong Whisky | Hong Kong Whisky | Gold |
| Piccadily Agro Industries | Indri Diwali Collector’s Edition 2025 | Gold |
| Orang Tua | Keris Single Malt Whisky | Gold |
| Penderyn Distillery | Penderyn Serpent’s Tears | Silver |
| Penderyn Distillery | Penderyn Bad Wolf | Silver |
| Stranger & Stranger | Starward | Silver |
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