Johnnie Walker is, perhaps, the most recognizable blended whisky brand in the world, having had a long and successful history. The brand’s Black, Blue, Green, and Red Label whiskies are instantly recognizable, and a firm global favorite.
Alexander Walker, son of John Walker, created the scotch brand Old Highland Whisky in 1867. This blend was later rechristened as Red Label in 1909. The unusual square bottle and slanting label, introduced by Alexander in the 1860s, quickly became familiar to consumers.
The Red Label has been the best-selling scotch whisky globally since 1945. Despite being no-age-statement, it’s estimated that Red Label is aged for around ten years. The blend stands as a testament to the Walker family’s pioneering approach to blending whiskies, contributing to its enduring popularity and recognition worldwide.
This particular Johnnie Walker Red Label was released just after the blended whisky boom of the 1970s and was regarded as a well-priced and palatable blended whisky.
Today, many prefer Johnnie Walker Black or Blue, but there is no doubt that the Red Label helped to establish the Johnnie Walker brand on a global scale.
To find out more about Johnnie Walker, watch our YouTube series taking a deep dive into the brand here.
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