
Tied to this royal drop in was the debut of the distillery’s new “Laphroaig Legacy Fund, a charitable initiative aimed at supporting Islay’s people, community and environment in 2015.” Through it Laphroaig will be auctioning off bottles and casks of 40 Year Old whisky signed during the prince’s last visit. According to them,
a corporate donation from [distillery parent] Beam Suntory and £1 donation from every bottle of Laphroaig 21 Year Old and Cairdeas sold through the Laphroaig Visitor Centre and Online Shop in 2015 will also be put towards the fund. Following an application and selection process, a series of targeted grants will be issued to the successful beneficiaries; these could include community projects, environmental sustainability programmes or initiatives that enhance the skills sets of islanders.
“We are absolutely delighted to welcome the Prince back to Laphroaig to commemorate what is a momentous year for our distillery and brand,” said John Campbell, distillery manager of Laphroaig, in a statement. “We are extremely grateful for his ongoing support over the years, which has helped enable us to preserve the unique heritage of the Scottish whisky industry and to give back to our community. Our 200th anniversary is an opportunity for us to continue to support the region through The Laphroaig Legacy Fund, celebrate our position as an integral part of the local economy, and help ensure that the community of Islay can prosper into the future.”
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