Yellowstone Bourbon Renews National Parks Conservation Association Partnership

by Gary Carter
March 12, 2023

Yellowstone Bourbon recently renewed its partnership with the National Parks Conservation Association, and will soon donate $250,000 to the non-profit.

A statement from Limestone Branch officials noted that to celebrate the continued partnership with NPCA, are releasing a special-edition NPCA collector’s label on bottles of Yellowstone Select Bourbon.

The front label will include an illustration of two grizzly bears depicted on the NPCA logo, along with a ribbon in the organization’s green color. The back label includes a QR code to learn more about Yellowstone’s partnership with NPCA.

Yellowstone NPCA Label Bourbon — Yellowstone Bourbon recently renewed its partnership with the National Parks Conservation Association, and will soon donate $250,000 to the non-profit. (image via Limestone Branch)

More than 60,000 bottles will become available nationwide during National Park Week in April, all featuring the NPCA collector’s label.

“We’re proud of the 150-plus-year heritage we share with America’s first national park, and we are equally proud of our growing relationship with NPCA – an organization that works tirelessly to protect and preserve our national parks,” said McKenna Burst, Yellowstone brand manager. “In addition to donating money to support their efforts, we are proud to raise additional awareness through our NPCA collector’s label and through upcoming activities and promotions throughout the year.”

Theresa Pierno, president and CEO of the National Parks Conservation Association, said of the Yellowstone brand that it “puts their values into action, and that’s why NPCA is so proud to partner with them. They’re committed to protecting America’s national parks for all who visit them now, and will visit them for generations to come.”

Last summer, Yellowstone Bourbon stepped in to support Yellowstone National Park in the wake of devastating floods that swept through it and the surrounding area. Through a fundraising event hosted by NPCA, Yellowstone Bourbon matched donations up to $50,000 to support the Southwest Montana Relief Fund.

Yellowstone began supporting NPCA in 2018, donating a dollar for every bottle of Yellowstone Select Bourbon sold – up to a total of $30,000 each year. To date, Yellowstone has donated more than $495,000 to NPCA.