Woodford Reserve, Williams Sonoma Partner For New Whiskey Cocktail Experiences

By Gary Carter / September 12, 2021

American whiskey maker Woodford Reserve and home retailer Williams Sonoma recently formed a new partnership to bring unique whiskey cocktail experiences to kitchens and homes across the country.

The partnership kicks off with a line of co-branded cocktail mixers, now available for purchase, in time to celebrate Bourbon Heritage Month.

The range of cocktail mixers includes the Old Fashioned, Whiskey Sour, and Mint Julep.

Woodford Williams Sonoma Cocktail Mixers

Woodford Williams Sonoma Cocktail Mixers (image via Brown-Forman)

Additionally, Woodford Reserve and Williams Sonoma will lead virtual online cocktail classes on Sept. 15th and 29th where consumers will learn how to make the signature cocktails and hear about the history of bourbon from Woodford’s Assistant Master Distiller Elizabeth McCall. And the partnership’s additional products and experiences will be announced in the coming months and years.

Master Distiller Chris Morris said in a prepared statement, “Woodford Reserve was crafted to be enjoyed on its own or in delicious cocktails. I cannot think of a better partner than Williams Sonoma, which is known for bringing people together around food and drink.”

The Old Fashioned, Whiskey Sour, and Mint Julep cocktail mixers are now available at Williams Sonoma stores across the U.S., online at www.williams-sonoma.com, and at the Woodford Reserve Distillery in Versailles, Kentucky for $18.95 per 16 fl. oz. bottle.

Kentucky’s Woodford Reserve Distillery is a National Historic Landmark and part of the Brown-Forman Corporation. The Williams Sonoma brand was founded in 1956 and is a leading specialty retailer of products for the kitchen and home. Each of its stores offers cooking classes and tastings conducted by experts.

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