Irish whiskey’s Roe & Co, a brand that was crafted in collaboration with bartenders, is offering cocktail enthusiasts across the country a chance to win a $10,000 travel voucher for a trip to Dublin, Ireland.
And on the trip, the winner will take part in an immersive cocktail session at the brand’s Dublin-based distillery.
A statement from Roe & Co explains that the contest, dubbed the “Dublin’ Up Cocktail Challenge,” is where at-home bartenders can pair up to form a team of two and display their creativity by putting their personal spin on their favorite whiskey cocktail.
Roe & Co is a blended Irish whiskey, named in honor of George Roe, a pioneer of Irish whiskey. It’s distilled by Lora Hemy, who knows the ins and outs of St. Patrick’s Day traditions, as well as cocktail recipes.
“As St. Patrick’s Day celebrations have certainly evolved in recent years, we’ve been inspired by the passion and creativity we’ve seen from the holiday’s biggest fans … who have balanced honoring traditional Irish heritage while bringing modern Irish culture and cocktails to the forefront,” Hemy said.
“Roe & Co is proud to be created in collaboration with a team of bartenders for bartenders, and now we’re looking to foster that same spirit of partnership with cocktail enthusiasts who can not only serve up unique takes on classic whiskey drinks but also become the best version of their home-bartender self.”
Roe & Co also engaged Lynnette Marrero, American bartender, mixologist and philanthropist, to offer tips for the home bartenders, via social media. Marrero will be promoting the “Dublin’ Up Cocktail Challenge” on her social media, @drinksat6.
Two-person teams of adults 25 and over can submit their cocktails by posting a photo or video on Instagram with #DublinUpCocktailContest and tagging @RoeAndCoWhiskey. The contest ends at midnight on May 1st.
And fans 21 and over will have the chance to vote for their favorite reimagined cocktail from among the three finalists via the Roe & Co Instagram before the winning duo is named after World Whisky Day, May 20th.
Roe & Co offered their most popular cocktail as inspiration for the contest:
Roe & Co Irish Coffee
1.0 oz Roe & Co Blended Irish Whiskey
1.0 oz MR BLACK Cold Brew Liqueur
1.0 oz Cold Brew
0.5 oz Simple Syrup
Vigorously shake all ingredients with a handful of ice and pour over glass.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...