Rebel Bourbon recently partnered with the Premier Lacrosse League to become its official bourbon in a multifaceted relationship recently introduced, for the league’s 2023 season.
In a prepared statement, Premier Lacrosse League’s Jake Krantz said, “At the core of our mission to trailblaze the future of sports is a rebellious spirit to challenge the status quo. We’re thrilled to partner with Rebel Bourbon, a brand that highlights the noisemakers and the rule breakers and brings their brand to life across PLL platforms.”
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Through the deal, a statement from the two read, Rebel has secured entitlement rights to the PLL’s penalty box, jersey patches with the Chaos Lacrosse Club, and an exclusive “Rebel of the Week” content series through PLL platforms.
“The opportunity to have Rebel Bourbon as the Official Bourbon of the Premier Lacrosse League was a perfect fit for our brand,” said Philip Lux, brand manager at Rebel. “We align with the league’s defiance, freedom, attitude and rebel spirit that the game brings to its fans. With the PLL quickly becoming can’t-miss TV, we look forward to bringing fans of the Premier Lacrosse League together to watch the fastest game on two feet with a Rebel Bourbon.”
For more information about the Premier Lacrosse League partnership with Rebel Bourbon, check out www.rebelbourbon.com.
About The Premier Lacrosse League
The Premier Lacrosse League (PLL) was founded in 2018 by professional lacrosse player Paul Rabil and his brother Mike Rabil. The league was established to provide a professional platform for lacrosse players, offering them better compensation, health benefits, and a more prominent stage for the sport. Unlike traditional leagues with city-based teams, the PLL features a tour-based model, where all teams travel together to different cities across North America, maximizing exposure and fan engagement.
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The inaugural season began in June 2019 with six teams. The league quickly gained attention for its innovative approach, high production value broadcasts, and strong social media presence. In 2020, the PLL merged with Major League Lacrosse (MLL), consolidating professional outdoor lacrosse in the United States. This merger aimed to unify the talent pool and fanbase, further elevating the sport.
