In a mash up sure to appeal to many, celebrity Jamie Foxx’s Brown Sugar Bourbon brand has found itself a special home on the menu at casual bar and grill chain TGI Fridays in the form of signature menu items and a new cocktail.
Specific to this new partnership, according to those behind it, is the creation of a Foxx on the Roxx BBQ Sauce that’s been made with the flavored whiskey and “crafted by Foxx based on the flavors (and cocktails) he loves.” Offering what’s described as “hints of spice and citrus, and topped off with chopped cherries,” it has become the centerpiece of several dishes including
- Fridays Big Ribs – A full-rack of double-basted fall-off-the-bone tender pork ribs basted in the new Foxx on the Roxx BBQ sauce
- Bucket of Bones – A shareable portion of Fridays Big Ribs and Traditional Wings smothered with Foxx on the Roxx BBQ sauce
- Wings Roulette Platter – Mix and match three of TGI Fridays signature boneless or traditional wing flavors including the new Foxx on the Roxx BBQ and two additional sauces
As for the exclusive cocktail, it has been named the Foxxy Mule, being described as “the perfect mix of BSB, Monin Habanero Lime Syrup, Fever-Tree Ginger Beer, and a squeeze of lime.”
“I’ve been going to TGI Fridays my whole life,” said Foxx in a prepared statement. “”I have so many great memories – from trips with my mom to celebrate special occasions as a kid to post-show celebrations with friends and family after my comedy shows when I was starting out – and to finally have the opportunity to create something for the Fridays menu and join the Fridays family with Brown Sugar Bourbon is remarkable.
“I hope everyone enjoys our cocktail and the Foxx on the Roxx sauce as much as I did creating them.”
TGI Fridays is also said to be offering a” Foxx on the Roxx digital exclusive for fans – including a half rack of ribs, six traditional wings and fries for $19.99.” This promotion is available now exclusively through Fridays.com for a limited time.
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