San Diego-based Drink Monday, a player in the non-alcoholic spirits industry, recently introduced the new, zero alcohol Monday Whiskey.
Monday Whiskey is the second non-alcoholic product by Drink Monday. It’s matured in white oak, and distiller notes show it has the flavors of butterscotch, raisin, and burnt brown sugar. Monday’s makers say the non-alcoholic whiskey is keto and paleo-friendly, made from natural ingredients, with zero carbs, sugar, and calories.
“It’s been a thrill launching Monday Gin and watching the brand grow this past year. The success has provided us the perfect platform to expand our portfolio with Monday Whiskey, and we couldn’t be more excited to share this with our customers,” said Chris Boyd, co-founder and CEO of Drink Monday, in a prepared statement.
Boyd said that Monday Whiskey provides “a rich, immersive drinks experience … that’s complex and memorable, yet familiar. Layered with roasted coffee, rich caramel, and warm molasses, the palate of Monday Whiskey finishes with spicy heat down the middle and hints of orange that linger lovingly.”
Rob Rubens is founder and head distiller at R6 Distillery, and he worked with the team at Drink Monday to craft the unique, non-alcoholic whiskey. “I was thrilled to work with Drink Monday … We wanted to create a spirit that rivaled traditional whiskey, and were able to do so by using a maturing process in new white oak to bring out the elegant, immersive flavors whiskey drinkers seek.”
When Drink Monday first brought Monday Gin to market, they saw $1.38 million in sales in the first nine months, catching the attention of investors like Randi Zuckerberg, who personally invested in the brand through its crowdfunding initiative on Republic.
Boyd said the crowdfunding initiative helps give its loyal consumers the opportunity to get involved with Drink Monday at an ownership level. To date, the brand has raised more than $858,000.
Founded in 2019 by Ben Acott and Chris Boyd, Drink Monday was created to serve what’s described by them as “proper adult beverages” without the alcohol. You can find more info on Monday Whiskey and Monday Gin at www.drinkmonday.co.
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