Bevridge is a new “spirits experience meets e-commerce platform” and offers whiskey enthusiasts an opportunity to taste curated collections of luxury spirits both at home and at live events.
At the heart of Bevridge are the bespoke tasting kits ($249), assembled by industry experts and designed to grant access to the ultra-premium spirit categories.
In a release to the press, Bevridge officials say the aim is to bring together a community of like-minded spirits aficionados, distillers, and industry veterans through its specialty kits, digital video series and weekly panel discussions, and the company’s in-person events, Whisky Live USA & Canada.
Available to purchase now, the inaugural kit, American Single Malts by Whisky Live, will be shipped in February of 2022. The kit features samples from single malt producers in the U.S. including Westland, Balcones, Virginia Distillery, Boulder Spirits, Santa Fe Spirits, and Westward … distilleries that have been selected to showcase this style of whiskey.
Each kit, sold in partnership with ReserveBar, includes 10 curated 50ml bottles and an informational brochure where whiskey fans can learn about the featured products.
All recipients will have access to a live guided digital tasting, led by Bevridge co-founder and owner of @SingleMaltDaily, Nate Ganapathi. Also, access to the distillers who craft the spirits, and other industry leaders.
Future kits will explore whisk(e)y subcategories from all over the world, as well as other spirits such as gin, tequila, and cognac.
“We wanted to create a new way to bring people together to discover ultra-premium spirits,” said Liz Brusca, president and co-founder of Bevridge. “Our exclusive tasting kits are just the beginning. We hope to foster a community of like-minded spirits lovers and provide them access to the world’s best spirits and the people making them, too. Through digital activations, weekly panel sessions, and – what we’re most proud of – the return of Whisky Live to the USA & Canada, we hope to offer an imbibing experience unlike any other.”
Bevridge has launched an online weekly panel discussion featuring industry leaders tackling a variety of subjects from “Tasting Skills” to “Whisky Investing” to “Spirits Terroir.” Every Wednesday at 5:45 p.m. PST/8:45 p.m. EST you can join the conversation by creating a profile on Bevridge.co to receive access to spirits makers and experts.
The first discussion centered around World Whiskies and was hosted by Bevridge’s Ganapathi with special guest panelists Lew Bryson, senior drinks writer for the Daily Beast and author of Whiskey Master Class, and Camper English, spirits writer and educator who has been named one of the 100 most influential figures in the global bar industry for the last three years.
In 2022, Bevridge will bring back Whisky Live, kicking off in July in Nashville, followed by Toronto in September, and the two-day conventions will bring the Bevridge community together for education and exclusive tastings.
Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...