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Bushmills Sherry Cask Reserve a Travel Retail Exclusive

Bushmills Sherry Cask ReserveBushmills Irish Whiskey dates back a long way in the annals of history lore. Its producer, Old Bushmills Distillery, was founded in 1784. In the centuries that followed, the brand has produced a number of well-respected expressions, but has apparently never before dipped its whiskey toes into the lucrative travel retail exclusive sector waters. That looks to be changing, however, with the recent unveiling of the new Steamship Collection and its first bottling, Sherry Cask Reserve.

Bushmills Sherry Cask Reserve, according to the brand, is a non age statement Irish whiskey expression. Bottled at 40% ABV, it was exclusively matured in first-fill Oloroso sherry butts “to deliver additional spiced honey, dark chocolate and rich dried fruit flavors.” It is appearing initially in travel retail outlets in Belfast City, Dublin, and Heathrow T5 for £89 (about $130 USD).

One of the cool thingsabout the packaging on this, as well as that of future Steamship Collection releases, is that the design was

inspired by the voyages of SS Bushmills to new corners of the world and introduces a range of cask-matured Bushmills Irish whiskeys. In 1890, the ship, commissioned by then owners The Boyd Brothers, set course for America, travelling as far as Philadelphia and Yokohama, before returning refilled with casks of rum, fortified wine and bourbon – the gateway to new flavour possibilities.

“For centuries distillers have experimented with different barrels,” said Colum Egan, Master Distiller at The Old Bushmills Distillery, in a statement, “so naturally I was inspired by the adventures of the ship and the opportunities it opened to experiment with various casks from around the world. So, together with Master Blender Helen Mulholland, we created a whiskey with a rich, complex flavour and a smooth finish – a characteristic synonymous with our range of triple-distilled whiskeys.”

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