Stretched across a nine story, 3-D canvas, the presentation uses what’s described by Beam as “3-D mapping technology, lighting, sound, shadows and animation to showcase the Jim Beam legacy.” What this amounts to projected on the screen against a historic, more than 24,000 barrel rackhouse is “a carefully choreographed, bourbon-inspired holiday gift that lights up the bourbon’s flagship distillery.”
“When I heard we were going to go big for the holidays, I wasn’t really sure what it meant,” said seventh generation Jim Beam master distiller Fred Noe in a statement. “Well this light show is pretty darn big. Jim Beam and our fans around the world have a new holiday tradition to look forward to.”
The special bourbon illustration event will happen at the Stillhouse 18, 19, 21, 22 and 23, from 5:30 – 7:00 p.m. EST. As it is the holidays, there will be a variety of seasonal activities going on as well such as live ice sculpting, holiday carolers and fresh-pressed apple cider. Those of an adult drinking age will also be able to enjoy specially crafted cocktails from Jim Beam whiskey products.
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To get an idea of what this bourbon-inspired light show will be like, you can watch the video of it below.
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