How many times have you heard somebody say “it’s what’s in the bottle that counts?” I’ve definitely said it (and I believe it!), but that doesn’t mean the bottle itself has to be an afterthought. In an increasingly crowded market, packaging can make or break a whiskey, and when distilleries get it right, consumers notice. Here are five brands that have totally mastered the art of whiskey bottles, from the shape of the glass all the way to the tiny details of the closure:
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Jack Daniel’s
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Jack Daniel’s square-sided bottle and black-and-white filigreed label can be spotted on a back bar from a mile away. That grippable, beveled bubble neck feels great in your hand, and the angled shoulders give the whole thing a vintage Americana vibe.
The Dalmore
The 12-pointed stag emblazoned on every bottle of Dalmore is more than just a commanding image: it’s also a royal crest of Scotland, and Dalmore is allowed to use it (legend says) because a descendent of The Dalmore’s owners saved the King of Scotland from a charging stag in 1263.
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Bruichladdich
Crown Royal’s packaging is a literal interpretation of its name – a rounded, textured, crown-shaped bottled swaddled in fabric like a precious jewel. Whatever you think of the whisky, nobody mistakes the look of Crown Royal for anything else.
