James Evans joined Royal Mile Whiskies in 2025 as Marketing Manager – Head of Online. With a deep passion for whisky and a proven track record in brand development, James brings extensive experience in marketing strategy and campaign management. Before joining Royal Mile Whiskies, he worked at the PR firm Steely Fox, partnering with clients like Ian McLeod, Arran, and Hunter Laing. As Campaigns Manager at Master of Malt, he developed the Whisky Icons Championships and spearheaded numerous successful campaigns. He also played a pivotal role in rebranding Kingsbarns Single Malt as its Brand Manager. James was instrumental in the creation of the Blackwoods Gin Visitor Centre in Inverkip, further cementing his expertise in the drinks industry. A proud Edinburgh native, he is committed to driving the whisky industry forward and sharing his knowledge with fellow enthusiasts.