
Jack Daniel’s has built a sustainable brand and continues to build on their traditions. This time, I sampled two distinctly different varieties of whiskey. The Tennessee Travelers whiskeys are limited edition releases and are meant to showcase attention to detail and growth in the brand beyond their traditional flavor palate. So, with these two offerings, Sweet and Oaky, and Bold and Spicy, what story is Jack Daniel’s writing? Is the story in the glass fresh enough to draw in a new batch of drinkers to their brand?
Tasting Notes: Jack Daniel’s Tennessee Travelers Sweet & Oaky
Vital Stats: 107 proof, limited edition, straight Tennessee Whiskey, $62
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Appearance: Dark red amber
Nose: Artificial vanilla extract, cane sugar, brown sugar, a hint of caramel, cough syrup. These sweet notes are very characteristic of my samplings of Jack Daniel’s. Their whiskey leans hard on the sweet. Even in the nose, this one presents more sugar than I tend to prefer.
Palate: Upon the first sip, there is a pleasant amount of heat that lingers. The sweet character is predominant up front but doesn’t hang around once swallowed. There is not much of a lingering aftertaste. A bit of oak and black pepper color in the back end. The sweetness has an artificial note to it. At first, it was difficult to identify individual notes beyond sweet. Caramel and vanilla are not as present as on the nose, just the heat and a medicinal sweetness. There is a bit of cinnamon and clove mixed in, but they play up the heat more than the flavor, in my opinion.
Summary: I would only recommend this whiskey for drinkers with a sweet tooth. It delivers on the sweet and there was a bit of oak, but they were not very well balanced. It would work as a mixer, but if you are looking for a whiskey with a broad flavor palette, this might not be for you.
Score: 4/10
Tasting Notes: Jack Daniel’s Tennessee Travelers Bold and Spicy
Vital Stats: 107 proof, limited edition, straight Tennessee Whiskey, $62
Appearance: Dark red amber
Nose: Circus Peanuts (the candy), raw sugar, and a hint of baking spices ring in the first wafts. There is a touch of oak and old leather, which is much more of what I expect from a name including “bold.”
Summary: This is a pleasant whiskey. Venturing past the sweet and leaning harder into the rye notes plays to my palate much more. The price tag is reasonable and makes this a solid entry into the price-conscious arena of American whiskeys.
Score: 7/10
Final Thoughts: The Bold and Spicy is a decent sipper either neat or on ice. It is a fine rye that doesn’t try to be something it is not. The Sweet and Oaky does not deliver on its description and leans too hard on the sweet flavors in my opinion. If you feel like sinking your cash into a bottle of Jack, I say go with the Bold and Spicy. It is a decent bottle and delivers on its promises.











