Friday the 13th has been a staple in the Sagamore history as its first product was launched on a Friday the 13th in May 2016. Since then, the brand has come to acknowledge each Friday the 13th of any month as “RyeDay the 13th.”
“RyeDay the 13th is always a special day at Sagamore Spirit, one that our fans and partners have come to appreciate and anticipate,” said Brian Treacy, President of Sagamore Spirit, in a prepared statement. “We wanted to make this version especially exciting, because who couldn’t use that right now? So, while the offer of winning a barrel comes with a wink, that’s kind of the point. We also wanted to make it easier to take part, and to do so responsibly, whether at a favorite local spot or neighborhood store. We eagerly await the big day.”
Adults age 21 and older can enter through Dec. 31, 2020 at participating bars, restaurants and liquor stores throughout the U.S. by scanning a QR Code visible on cocktail kits, to-go containers and product displays with no purchase necessary, as well as on the Sagamore Spirit website.
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