“Over the last decade, we’ve been experimenting to craft a product that would properly honor the whiskey Jack Daniel was bottling at the end of the 1800’s,” said Fletcher in a prepared statement. “All of us at the Jack Daniel Distillery are thrilled to release an age-stated whiskey for the first time in over 100 years to be enjoyed by all. This product has been hand-crafted by our distillery team in Lynchburg over the last 10 summers all while keeping up with the growing demand for Jack Daniel’s Tennessee Whiskey around the world.

“This 10-year-old whiskey celebrates our modern-day whiskey making, while also paying tribute to our founder and history, is a special time for us all.”
The whiskey, bottled at 97 proof (a first for the distillery), is hosted inside a bottle that sports a design “inspired by the brand’s history, featuring a hand-drawn iteration of the original cartouche that appeared on Jack Daniel’s aged-stated bottles a century ago.”
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Plans call for Jack Daniel’s 10 Year Old Tennessee Whiskey to price around $70 per 750 ml bottle, becoming available on store shelves in limited numbers starting in September. Official tasting notes make mention of “dry fig and raisin laced with oak on the nose, warm butterscotch alongside soft fruit and smoke on the palate, and an incredibly long finish with sweet tobacco and spice.”








