“In a world where change is a constant, it is an incredible achievement to be making whiskey in the same way, in the same place, after 150 years,” said Mark McCallum, President of Jack Daniel’s, in a statement. “I believe the endurance and success of Jack Daniel’s is the result of our ability to continue to operate according to Mr. Jack’s lifelong motto, ‘Every day we make it, we’ll make it the best we can.’”
As for how Jack Daniel’s plans to celebrate its anniversary, plans are still coming together. The distillery did spell out general ideas, however, which include:
- Commemorative 150th anniversary bottles
- Global barrel scavenger hunt
- Global Master Distiller for a Day contest
- Renovations and new facilities at the Jack Daniel Distillery
- Celebration event in Lynchburg in October
- Closing bell ringing and anniversary reception at the New York Stock Exchange
“During this milestone anniversary, we will celebrate our history, traditions and values by continuing to tell the unique and powerful stories that make Jack Daniel’s the unique and very special global brand that it is today,” added McCallum. “We are looking forward to delighting our brand fans all over the world in some very special ways to celebrate this milestone for Jack Daniel’s.”
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