Beyoncé & JAY-Z Celebrate The Launch of SirDavis Whisky In Paris

Beyoncé and husband, Jay-Z, have been spotted in Paris celebrating the launch of SirDavis Whisky.
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Beyoncé and husband, Jay-Z, have been spotted in Paris celebrating the launch of SirDavis Whisky. The Cowboy Carter singer and 32-time Grammy winner hosted a luxurious dinner party, complete with bottles of SirDavis and curated whisky cocktails. 

The singer shared a video on her Instagram page showing a summary of the event, showing famous faces such as Kelly Rowland and Lori Harvey enjoying SirDavis cocktails. In addition, Dr. Bill Lumsden, Head of Whisky Creation at Glenmorangie and Ardbeg, attended the event and gave guests a guided tasting of SirDavis. Lumsden was heavily involved in the creation of the whisky, having selected the mash bill. 

Beyoncé’s SirDavis Whisky 

SirDavis Whisky was launched in August of this year to great fanfare. The whisky is named for Beyoncé’s great-grandfather, Davis Hogue, who was a prominent moonshiner during Prohibition, leaving spirit inside hollowed-out trees for family and friends to enjoy. 

Quick whisky question

Single malt is everywhere, but what does it mean? We want to know what the word “single” means to you. Three quick questions, under a minute.

Which stages must take place at the same distillery for a whisky to be called “single malt”?

Tick as many as you like

or

Must the barley in a single malt be grown in the same country the whisky is made in?

How would you describe your whisky knowledge?

Distilled from a 51% rye and 49% malted barley mash bill, the whisky was designed to emulate Beyoncé’s love of Japanese whisky, whilst making something distinctly American. 

SirDavis Whisky retails for around $98 and is available from a wide variety of whisky retailers. 

Beth Squires

Beth Squires is the Deputy Editor of The Whiskey Wash with over half a decade of industry experience. She possesses comprehensive knowledge of the global whisky landscape, spanning everything from heritage and production to complex market analysis. A graduate of the OurWhisky Foundation’s Atonia Programme, which champions women in whisky, Beth is a dedicated advocate for diversity and sustainability, focused on highlighting the innovation and storytelling that define the modern whisky industry.

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