A Sip Of Knowledge With Andy Nash, Proximo Spirits (A Spirited Conversation)

On this episode of A Spirited Conversation Andy Nash, Group Marketing Director of Whiskies for Proximo Spirits, joins the group.
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Topic: A Sip of Knowledge with Andy Nash, Group Marketing Director of Whiskies for Proximo Spirits

Hosts: Liz Rhoades, Lew Bryson, & Martin Duffy

What You’ll Learn: Join a trio of drink industry veterans in weekly conversation on whiskey, spirits, distilling, marketing and the current state of the drink industry. This week, Andy Nash, Group Marketing Director of Whiskies for Proximo Spirits, joins the group.

Quick whisky question

Single malt is everywhere, but what does it mean? We want to know what the word “single” means to you. Three quick questions, under a minute.

Which stages must take place at the same distillery for a whisky to be called “single malt”?

Tick as many as you like

or

Must the barley in a single malt be grown in the same country the whisky is made in?

How would you describe your whisky knowledge?

About Andy Nash:

As Group Brand Director for whiskies at Proximo, Andy leads the US marketing strategy for iconic brands such as Bushmills together with fast growing brands like Pendleton, Tincup, Stranahan’s, and The Sexton.

Having started his career in liquor selling Teacher’s Highland Cream Scotch whisky and Lamb’s Navy Rum to bodegas in South London, he came to the USA in 2005 to work on Allied Domecq’s Scotch portfolio, and has worked with many legends in the industry in bringing new whiskies to the world, brand visitor experiences to life, and educating consumers and trade alike (for which he was invited to become a Keeper of the Quaich in 2014). Prior to his role at Proximo, he has worked on brands such as The Balvenie, Glenfiddich, Tullamore DEW, The Glenlivet, and Wild Turkey.

About the Hosts: 

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  • Lew Bryson, former managing editor for Whisky Advocate Magazine for 20 years, whiskey author, beer/whiskey writer and presenter.

A Spirited Conversation

"A Spirited Conversation" is a weekly podcast that invites you to eavesdrop on a lively discussion among three seasoned drink industry veterans. Tune in as they share their insights and experiences on a wide range of topics, including whiskey, spirits, distilling, marketing, and the ever-evolving landscape of the drink industry.

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