England’s Own Bourbon, Never Say Die, Introduces Small Batch Expression

| June 21, 2023

England has its own version of “Kentucky bourbon,” Never Say Die, and the brand recently expanded its collection with a new small batch bourbon.

A statement from the brand notes that each batch will feature a unique blend of Never Say Die recipe barrels. The distiller said this spirit was designed as an “every occasion bourbon” with a lower ABV and mellowed spice from the high-rye grain content.

In all, Never Say Die will see 2,750 bottles, 70cl each, per small batch. There will be four initial batches planned for this year, and it will be available in the UK as well as the U.S.

Never Say Die Small Batch Bourbon

England has its own version of “Kentucky bourbon,” Never Say Die, and the brand recently expanded its collection with a new small batch bourbon. (image via Never Say Die)

The distiller’s notes call Never Say Die a traditional Kentucky bourbon made from a mash bill of 64% corn, 24% rye and 12% malted barley. The resulting bourbon clocks in at 47.5% ABV, and features notes of spice and citrus that melts into vanilla, leather and caramel.

Never Say Die Small Batch Bourbon has a suggested retail price of £59.95.

This is the second expression from the brand, which launched last fall with a Kentucky bourbon that’s ocean-aged then further matured in England, at Derbyshire’s White Peak Distillery.

Martha Dalton, Never Say Die co-founder, said, “We are delighted to launch our second product at the Epsom Derby, on the 144th running of the very race that our namesake racehorse, Never Say Die, the Kentucky thoroughbred, won in 1954 at 33-1 odds in front of Queen Elizabeth II.”

She said that when they set out to create Never Say Die, they always knew they wanted to be experimental with the aging process, and push the envelope of what a Kentucky bourbon can be.

“As the first Kentucky straight bourbon to be both ocean-aged and then matured in the UK, Never Say Die is exposed to three entirely different climatic conditions,” she added. “And it’s this unique journey that we believe gives Never Say Die its distinct flavor profile.”

She referenced the salinity of the air along with the rapid temperature changes of the ocean voyage that helped accelerate and alter the barrel aging process.

“Beyond that, it is undeniable that the char and oak from the barrel is agitated upon the ‘sloshing’ from the maritime journey, thus imparting more flavor and color to the whiskey,” Dalton said.

For more information, check out www.neversaydiebourbon.com.


Gary Carter

Gary Carter has been at the helm of metro newspapers, magazines, and television news programs as well as a radio host and marketing manager. He is a writer/editor/photographer/designer by trade, with more than 30 years experience in the publishing and marketing field. Gary enjoys working to build something great, whether...