Flavoured whiskey has long divided opinion. Among traditionalists, it is sometimes dismissed as inferior and untraditional. Yet in the United States, flavoured expressions continue to expand their audience, bringing new drinkers into the category and broadening the occasions in which whiskey is enjoyed.
The commercial reality is difficult to ignore. According to Future Market Insights, the flavoured whiskey segment is projected to reach USD 65.3 billion by 2035. While straight bourbon and rye remain central to the industry’s identity, flavoured whiskey occupies an increasingly influential space.
At the World Whiskies Awards America 2026, Cocoa Bomb Chocolate claimed the title of World’s Best American Flavoured Whiskey.
Category Champion – Best American Flavoured Whiskey
Cocoa Bomb Chocolate Whiskey
Tasting Notes: Cocoa, dark chocolate, marshmallow
Must Read Stories
Find Your Next Bottle: $39.99
Cocoa Bomb was developed around a simple concept: capture the indulgent experience of a cocoa bomb hot chocolate in whiskey form. Bottled at 75 proof, or 37.5% ABV, and naturally flavoured with cane sugar, it is designed to be smooth and approachable.
The profile boasts cocoa, dark chocolate, and a hint of marshmallow sweetness. Born in the Pacific Northwest, the brand positions itself as a social whiskey, suited to mountain evenings or relaxed gatherings rather than formal tastings.
Produced by Heritage Distilling, operated by IP Strategy Holdings, Cocoa Bomb reflects an intentional approach to flavour rather than novelty. The focus is on balance, texture, and drinkability within the flavoured whiskey format.
A Category With Momentum
Flavoured whiskey continues to perform strongly in the US market, particularly in on-premise settings and seasonal releases. It attracts consumers who might not begin with barrel-proof rye or age-stated bourbon, and it reinforces a broader point: there is no single correct way to enjoy whiskey.
Recognition at a major international competition signals that flavoured whiskey is not merely a marketing exercise. It is a competitive segment judged on its own terms.
For a complete list of all America 2026 winners across every category, see our master results table.
