In 2021, for the first time in over a century, Jack Daniel’s released a whiskey with an age statement to the U.S. market. After making its global debut earlier this year, the whiskey has been turning heads. Richer, older, and far rarer than Old No. 7, the 10-Year-Old Tennessee Whiskey has sparked curiosity.
From price tags and proof levels to where to buy it, we’ve answered the seven questions everyone’s asking. Whether you’re a collector, a casual drinker, or just whiskey-curious, here’s what you need to know about Jack Daniel’s 10 Year Old.
1. What Is Jack Daniel’s 10 Year Old?
Jack Daniel’s 10 Year Old is the brand’s first age-stated whiskey in over 100 years. It is made with the same mash bill as the classic Old No. 7: 80% corn, 12% malted barley, and 8% rye, but aged for a full decade in oak barrels.
Unlike standard Jack, which matures for around four to five years, this whiskey was carefully moved between different barrelhouse locations to control how it aged in Tennessee’s intense climate. That extra attention delivers a deeper, richer flavor profile with notes of dried fruit, toasted oak, butterscotch, and baking spice.
It is bottled at 97 proof (48.5% ABV), giving it more weight and complexity than anything else in the core range. In short, it is a bold, limited-release whiskey that honors Jack Daniel’s pre-Prohibition roots while offering something truly new for modern drinkers.
2. Why Is Jack Daniel’s 10 Year Old So Expensive?
It all comes down to time, attention, and rarity. Aging whiskey for a full decade in Tennessee’s climate means more evaporation and less liquid left in the barrel. The team also monitors the barrels closely, even moving them around the warehouse to control how they mature.
This is not a mass-market release. Only a limited number of bottles are produced each year, and demand is high.
On top of that, Jack Daniel’s has positioned this as a premium whiskey. It’s higher proof, more complex, and packaged for collectors as much as drinkers.
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3. How Much Does It Cost?
If you catch it at retail, Jack Daniel’s 10 Year Old is relatively reasonable. In the US, it launched at around $70 to $85. In the UK, the official release price was £110.
The catch is finding it. Bottles tend to sell out fast, and once they hit the secondary market, prices rise sharply. In the US, expect to pay around $200 or more. In the UK, resale prices often climb to £150 or higher.
Like many limited releases, the gap between retail and reality can be wide. Timing is everything.
4. What Does Jack Daniel’s 10 Year Old Taste Like?
Jack Daniel’s 10 Year Old takes the familiar character of Old No. 7 and adds depth, richness, and maturity. On the nose, you get notes of dry fig, raisin, toasted oak, and a touch of vanilla. The palate is full-bodied, with flavors of butterscotch, baking spice, dark fruit, and charred caramel. There’s a gentle heat from the 97 proof, but it’s well balanced and never harsh.
The finish is long and warming, with lingering oak and soft spice. It’s unmistakably Jack, but with extra layers that come from time in the barrel. If you like classic Tennessee whiskey with a more refined edge, this is one to savor.
5. Where Can You Buy It?
In the US, Jack Daniel’s 10 Year Old is released once a year in small batches. Bottles show up at select liquor stores and online retailers, but they sell out quickly. If you miss the release, your best bet is the secondary market or a reputable whiskey auction site.
In the UK, the 10 Year Old arrived in 2025 with just 2,500 bottles. These were sold through a lottery and a handful of specialist retailers like The Whisky Exchange and Master of Malt. As with the US, resale is now the only option, and prices reflect the rarity.
6. Was Jack Daniel’s Ever 90 Proof?
Yes, for much of its history, Old No. 7 was bottled at 90 proof. That changed in 1987, when the distillery lowered it to 86 proof. Then, in the early 2000s, it dropped again to the current 80 proof.
The move wasn’t widely advertised at the time, but longtime fans noticed. Some even pushed for the higher proof to return.
Today, while Old No. 7 remains at 80 proof, Jack Daniel’s offers higher-strength options like Single Barrel, Bonded, and of course the 10 Year Old at 97 proof.
7. Is Jack Daniel’s Healthier Than Beer?
Not JD 10 Year-specific, but many people often ask this question.
If you’re counting calories or carbs, straight whiskey has the edge. A 1.5 oz pour of Jack Daniel’s has around 97 calories and no sugar or carbs. A regular 12 oz beer has roughly 150 calories and about 13 grams of carbs.
That said, “healthier” depends on more than numbers. Whiskey is stronger, so you drink less, but it also hits harder. Neither is a health drink, and moderation matters far more than the type of alcohol.
If you’re looking for a lighter option, whiskey served neat or with a low-calorie mixer can be a better choice than beer.
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