Why Is Johnnie Walker Black Label… Black?

It’s one of the most recognisable bottles on the shelf, sleek, slanted label, bold gold type, and that unmistakable name: Black Label. But have you ever wondered why it’s called that? Why not “12-Year-Old Deluxe” or “Walker’s Finest”?  The answer, as it turns out, is rooted not just in colour, but in clever marketing, practical […]