Shade Of Bill Sikes & The Coach And Horses Isleworth, The Whiskey Wash Johnnie Walker Advert Archive, published Punch Summer Number 2nd July 1923

Johnnie Walker Advert Description

Publication: Punch Summer Number
Date: July 2, 1923

Title: Born 1820 – Still Going Strong

Visual Description:
The advert features an illustration set outside the “Coach and Horses” inn, part of the “Literary Spirit Series.” Johnnie Walker, depicted in his signature Victorian-era outfit with a top hat and cane, is standing outside the inn, engaging in conversation with two characters dressed in 19th-century attire. One of the characters is a young boy, evoking the imagery of Oliver Twist and Bill Sikes from Charles Dickens’ novel. The inn and surrounding buildings emphasize the historical and literary context.

Caption/Text in the Advert:
“Born 1820
—Still going strong!”

Main Text:
“The ‘COACH & HORSES,’ Isleworth—the old posting Inn on the West Road where Bill Sikes and Oliver Twist rested on their way to the burglary at Chertsey.

Shade of Bill Sikes:
‘If I had known you, Johnnie Walker, Oliver would not have been the only one immortalized as “asking for more.”‘”

Company Information:
John Walker & Sons, Ltd., Scotch Whisky Distillers, Kilmarnock, Scotland.

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Welcome to The Whiskey Wash Vintage Johnnie Walker Advert Archive

This archive presents a collection of over 100 adverts for Johnnie Walker, spanning from the 1910s to the 1960s. It captures a dynamic period in global history, marked by profound political and social changes, including two World Wars, the Great Depression, the rise and fall of empires, and the dawn of the Cold War. These events profoundly shaped societal attitudes and lifestyles, mirrored by the mid-20th century movements like the civil rights struggle, decolonization in Africa and Asia, and significant technological and cultural advances, reflecting a world rapidly evolving in its complexity and interconnectedness.

The impact of these global events on whisky production, advertising, and commerce was substantial. Resource scarcities and economic challenges during the World Wars and the Great Depression necessitated innovations in marketing and production efficiency. Following the war, the economic boom, increased global affluence, and the expansion of mass media enabled whisky brands like Johnnie Walker to engage a broader audience through increasingly sophisticated advertising campaigns. This era also witnessed the ascension of consumer culture and branding as pivotal elements of commerce, with companies using evolving advertising techniques to cultivate brand identity and foster loyalty in a competitive market.

Why Johnnie Walker?

Johnnie Walker has not only been a frontrunner in the whisky industry since its establishment in 1820 but has also played a pivotal role in shaping the advertising world. These adverts offer more than just a glimpse into the brand’s history; they serve as a mirror reflecting societal changes, evolving marketing trends, and the artistry of generations past. From classic artwork to memorable slogans that have stood the test of time, Johnnie Walker’s global influence is undeniable.

Our Commitment to Accessibility

To ensure that this archive serves as a valuable resource for everyone—from researchers and students to whisky aficionados and art lovers—we are offering it under a Creative Commons license. This means that you are free to use, share, and adapt the content for any purpose, even commercially, provided you give appropriate credit.

Explore, Learn, and Share

Dive into our collection to explore the rich visual and historical aspects of Johnnie Walker adverts. Whether you’re here to draw inspiration, conduct academic research, or simply admire the artistry, this archive is yours to explore.

Thank you for visiting, and we hope you find these glimpses into the past both educational and inspiring.

Mark Littler

Mark Littler is the owner and editor in chief of the Whiskey Wash. He is also the owner of Mark Littler LTD, a prominent whisky and antiques brokerage service in the United Kingdom. Mark is a well known voice in the whisky industry and has a regular column at Forbes.com and has a popular YouTube channel devoted to everything whisky.

Mark completed the purchase of The Whiskey Wash in late 2023.

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