London Bridge, The Whiskey Wash Johnnie Walker Advert Archive, published The Sphere 1st April 1939

Johnnie Walker Advert Description

Publication: The Sphere

Date: April 1, 1939

Title: London Bridge

Visual Description: The advert features an illustration of a green card table set for a game of bridge, with four glasses of Johnnie Walker whisky placed at each corner. In the center of the table is a neatly spread deck of cards, suggesting a well-organized and inviting setup for a card game. The glasses of whisky highlight the association of Johnnie Walker with social gatherings and sophisticated leisure activities. The bottom right corner of the advert includes an image of a Johnnie Walker bottle and the striding man logo.

Caption/Text in the Advert: “London Bridge”

Main Text: “North, South, East and West, wherever four good players sit down to a game, it’s on the cards that Johnnie Walker will be on the table. For there are certain qualities that knowledgeable men naturally look for in a whisky. Maturity; mellowness, delicacy, distinction. And naturally they find them all in Johnnie Walker, because Johnnie Walker is a blend of the finest whiskies—all the finest whiskies—that Scotland can distil.”

Brand Slogan: “Gentlemen! your Johnnie Walker—”

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Company Information: John Walker & Sons, Ltd., Scotch Whisky Distillers, Kilmarnock, Scotland.

Welcome to The Whiskey Wash Vintage Johnnie Walker Advert Archive

This archive presents a collection of over 100 adverts for Johnnie Walker, spanning from the 1910s to the 1960s. It captures a dynamic period in global history, marked by profound political and social changes, including two World Wars, the Great Depression, the rise and fall of empires, and the dawn of the Cold War. These events profoundly shaped societal attitudes and lifestyles, mirrored by the mid-20th century movements like the civil rights struggle, decolonization in Africa and Asia, and significant technological and cultural advances, reflecting a world rapidly evolving in its complexity and interconnectedness.

The impact of these global events on whisky production, advertising, and commerce was substantial. Resource scarcities and economic challenges during the World Wars and the Great Depression necessitated innovations in marketing and production efficiency. Following the war, the economic boom, increased global affluence, and the expansion of mass media enabled whisky brands like Johnnie Walker to engage a broader audience through increasingly sophisticated advertising campaigns. This era also witnessed the ascension of consumer culture and branding as pivotal elements of commerce, with companies using evolving advertising techniques to cultivate brand identity and foster loyalty in a competitive market.

Why Johnnie Walker?

Johnnie Walker has not only been a frontrunner in the whisky industry since its establishment in 1820 but has also played a pivotal role in shaping the advertising world. These adverts offer more than just a glimpse into the brand’s history; they serve as a mirror reflecting societal changes, evolving marketing trends, and the artistry of generations past. From classic artwork to memorable slogans that have stood the test of time, Johnnie Walker’s global influence is undeniable.

Our Commitment to Accessibility

To ensure that this archive serves as a valuable resource for everyone—from researchers and students to whisky aficionados and art lovers—we are offering it under a Creative Commons license. This means that you are free to use, share, and adapt the content for any purpose, even commercially, provided you give appropriate credit.

Explore, Learn, and Share

Dive into our collection to explore the rich visual and historical aspects of Johnnie Walker adverts. Whether you’re here to draw inspiration, conduct academic research, or simply admire the artistry, this archive is yours to explore.

Thank you for visiting, and we hope you find these glimpses into the past both educational and inspiring.

Mark Littler

Mark Littler is the owner and editor in chief of the Whiskey Wash. He is also the owner of Mark Littler LTD, a prominent whisky and antiques brokerage service in the United Kingdom. Mark is a well known voice in the whisky industry and has a regular column at Forbes.com and has a popular YouTube channel devoted to everything whisky.

Mark completed the purchase of The Whiskey Wash in late 2023.

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