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Is Bourbon Broken? Part 3: Distribution and Retail based on Bourbon & Banter (Bourbon Pursuit #326)

Welcome back to Part 3 on our series of “Is Bourbon Broken?” as we analyze the multi-part blog series from Bourbon & Banter. This episode is one that many have been waiting for as we evaluate the variable that is completely out of our control as a consumer and that’s distribution and retail. We’ve challenged […]

  • Kenny Coleman & Ryan Cecil host the Bourbon Pursuit podcast from Louisville, KY.
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Welcome back to Part 3 on our series of “Is Bourbon Broken?

  • Catoctin Creek has been honoring that tradition of small craft rye whisky since 2009. Learn more at CatoctinCreekDistilling.com.
  • Smooth Ambler builds on the traditional roots of American whiskey in West Virginia. Visit SmoothAmbler.com to learn more.
  • Wilderness Trail is Sweet Mash Kentucky Straight Bourbon and Rye Whiskey distilled, aged, and bottled in Danville, Kentucky. Learn more at WildernessTrailDistillery.com.
  • You can now buy Barrell Craft Spirits products online and have them shipped right to your door. Visit BarrellBourbon.com and click Buy Now.
  • Spirits of French Lick is delivering the finest hand crafted Bottled in Bond bourbons. Check out SpiritsofFrenchLick.com.
  • Savor every drop of summer at Total Wine & More! You’re sure to find cool prices in-store or online at TotalWine.com.
  • Heaven Hill Distillery has been lifting America’s spirit since 1935. Check out educational resources and sign up for their newsletter at HeavenHillDistillery.com.

Show Notes:

Take our quick whisk(e)y survey

1. How many bottles of whisk(e)y do you buy in a typical year?
2. What is the most expensive bottle of whisk(e)y you have bought in the last 12 months?
3. Which best describes your whisk(e)y buying habits?
⌄

Takes less than 30 seconds. Your answers help us understand our readers.

  • This week’s Above the Char with Fred Minnick (@fredminnick) talks about celebrity whiskey.
  • Each state has its own laws on distribution, is this presenting a lot of challenges for the industry?
  • How do you reward stores without making them take on a bunch of inventory in order to get allocated items?
  • Do you feel that wholesalers and elected representatives are working for the benefit of the consumers?
  • Do you think that it’s fair that retailers own the product and can charge whatever they want?
  • At the end of the day, everyone is still making their margin so why do retailers choose to mark it up?
  • Why don’t more retailers push back on distributors?
  • Should distributors and retailers be scared about the future?
  • Should we move to a system where highly desirable releases only happen through a distillery website?

This post first appeared on Bourbon Pursuit at https://bourbonpursuit.com/2021/10/07/326-is-bourbon-broken-part-3-distribution-and-retail-based-on-bourbon-banter/

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Bourbon Pursuit

Kenny Coleman and Ryan Cecil, based in Louisville, KY, are the hosts of the Bourbon Pursuit podcast. They share a passion for exploring the stories behind the bourbon industry's success, focusing on its history, the personalities involved, and, naturally, exceptional bourbon. Their guests include a wide range of individuals, from master distillers and bloggers to historians and representatives from local events.

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