New York hot spot Via Carota, nestled in the heart of the West Village, is known for its elevated food and drinks.
The accolades for the restaurant and its award-winning chefs are quite impressive. And now, the team has put their energy into Via Carota Craft Cocktails, ready-to-pour drinks inspired by the restaurant.
Founded by chefs Jody Williams and Rita Sodi, Via Carota is frequented by New Yorkers and travelers from around the world. The launch of Via Carota Craft Cocktails looks to do the same, in its own right.
A recent statement from the new brand noted that their cocktail range, including some bourbon offerings, is made up of six Via Carota-quality pours in bar cart-worthy packaging designed by the team at Stranger & Stranger.
Right now, the portfolio consists of three ready-to-pour recipe families with two cocktails each, with plans to expand over time, the statement noted.
Those cocktails are:
- Negroni Family: Classic Negroni and White Negroni.
- Bourbon-Based Cocktail Family: Old Fashioned and Signature Manhattan.
- Martini Family: Espresso Martini and Signature Martini.
“Via Carota is a love letter to the moments, big and small, that deserve to be celebrated,” said Jody Williams. “We work tirelessly in the restaurant to have our guests taste the soul, the culture, and the emotion infused into every bite of food and sip of a drink.”
Rita Sodi said they’ve worked for years to perfect their recipes in the kitchen and behind the bar. “We hope you love the cocktails as much as we do.”
Trending Stories
Chief Executive Officer Bart Silvestro said that working in the industry, he’s had a front-row seat to watch the taste elevation of the American palate over the past two decades, from restaurants to wine and beer. “And my team and I are energized by the opportunity to elevate the cocktail occasion as well.”
Via Carota Craft Cocktails are now available at www.drinkviacarota.com for $39, with local and nationwide availability planned in the coming months.
Latest News