Asa Abraham heads PR, Digital Marketing & Communications for Paul John Whisky. With extensive experience in digital media, brand building, media relations, and online multi-market execution, Asa connects creativity with strategy—driving measurable results through storytelling and innovative planning.
She has successfully led campaigns across India, Europe, and the U.S., overseeing creative development to performance analysis.
Beyond her professional work, Asa is deeply passionate about travel and writing.