How Baileys Was Invented From The World’s Vaguest Brief: ‘Make Something Irish’
Mark Littler
February 1, 2025
In 1973, two men in a Soho office received £3,000 and possibly the vaguest product development brief in history: ‘make something Irish.’ Within 45 minutes, David Gluckman and Hugh Reade Seymour-Davies would create Baileys Irish Cream – a revolutionary spirit that would sell its billionth bottle by 2007 and establish an entirely new category in the global spirits industry.
