Loews Hotels Launches Alchemy Apothecary Cocktail Program

What happens when a major hotel chain turns its bars into apothecary labs? Loews Hotels’ new Alchemy program brings tinctures, smoke cloches, and sensory cocktails nationwide.
Milam & Greene Ages Bourbon at Sea on Azamara World Cruise

What happens when bourbon travels 37 countries aboard a cruise ship? Milam & Greene’s Bourbon Quest experiment aims to find out over 188 nights at sea.
Suntory Scraps £150m Whisky Maturation Site in East Ayrshire

Why did Suntory walk away from a £150m whisky warehouse it already had planning permission for — and where will that investment go instead?
Paul John Wins Big at World Whiskies Awards 2026

Can an Indian distillery dominate the world stage twice in a row? Paul John just proved it can — claiming top honors for both craft and visitor experience at the WWA 2026.
Remus Bourbon Master Distiller Experimental No. 2 Review

What happens when you split a rare 95% wheat whiskey into four different wine casks and blend them back together? Remus’s bold experiment delivers the answer.
Pernod Ricard and Brown-Forman Confirm Merger Talks

Could a Pernod Ricard and Brown-Forman “merger of equals” reshape the entire global spirits industry and challenge Diageo’s dominance? Both companies confirm talks are underway.
5 Overrated Bourbons And What To Buy Instead This Year

Are bourbon’s most legendary bottles still worth the hype and sky-high prices? A veteran whisky retailer names 5 overrated picks and what to drink instead.