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You’d think after all this time they’d have learned to stick the label on straight. The Whiskey Wash Johnnie Walker Advert Archive, published September 19th 1968

Johnnie Walker Advert Description

Publication: Country Life
Date: August 15, 1968

Title: You’d think after all this time they’d have learned to stick the label on straight

Visual Description:
The advert features a close-up of a hand holding a bottle of Johnnie Walker Red Label whisky. The label on the bottle is slightly askew, drawing attention to the distinctive packaging. The background is minimal, keeping the focus on the bottle and the hand. The image captures the essence of the brand’s character and heritage, emphasizing its unique and recognizable bottle design.

Caption/Text in the Advert:
“You’d think after all this time they’d have learned to stick the label on straight”

Main Text:
“A thoughtless remark like that makes a Johnnie Walker drinker see red. As far as he’s concerned, putting our label on straight would be like flying the Union Jack upside down. Mind you, Johnnie Walker would taste just as good if the label was back to front, sideways up or downright missing. But that isn’t the point. To the dedicated whisky drinker, the strong square bottle and the slanted red-and-gold label are signs that all’s well in the world of scotch, and that nobody’s been trying to change Johnnie Walker. That’s the only thing we want to get straight.”

Additional Information:
“The world’s largest selling scotch whisky”

Welcome to The Whiskey Wash Vintage Johnnie Walker Advert Archive

This archive presents a collection of over 100 adverts for Johnnie Walker, spanning from the 1910s to the 1960s. It captures a dynamic period in global history, marked by profound political and social changes, including two World Wars, the Great Depression, the rise and fall of empires, and the dawn of the Cold War. These events profoundly shaped societal attitudes and lifestyles, mirrored by the mid-20th century movements like the civil rights struggle, decolonization in Africa and Asia, and significant technological and cultural advances, reflecting a world rapidly evolving in its complexity and interconnectedness.

The impact of these global events on whisky production, advertising, and commerce was substantial. Resource scarcities and economic challenges during the World Wars and the Great Depression necessitated innovations in marketing and production efficiency. Following the war, the economic boom, increased global affluence, and the expansion of mass media enabled whisky brands like Johnnie Walker to engage a broader audience through increasingly sophisticated advertising campaigns. This era also witnessed the ascension of consumer culture and branding as pivotal elements of commerce, with companies using evolving advertising techniques to cultivate brand identity and foster loyalty in a competitive market.

Why Johnnie Walker?

Johnnie Walker has not only been a frontrunner in the whisky industry since its establishment in 1820 but has also played a pivotal role in shaping the advertising world. These adverts offer more than just a glimpse into the brand’s history; they serve as a mirror reflecting societal changes, evolving marketing trends, and the artistry of generations past. From classic artwork to memorable slogans that have stood the test of time, Johnnie Walker’s global influence is undeniable.

Our Commitment to Accessibility

To ensure that this archive serves as a valuable resource for everyone—from researchers and students to whisky aficionados and art lovers—we are offering it under a Creative Commons license. This means that you are free to use, share, and adapt the content for any purpose, even commercially, provided you give appropriate credit.

Explore, Learn, and Share

Dive into our collection to explore the rich visual and historical aspects of Johnnie Walker adverts. Whether you’re here to draw inspiration, conduct academic research, or simply admire the artistry, this archive is yours to explore.

Thank you for visiting, and we hope you find these glimpses into the past both educational and inspiring.

Norman Wright

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