Johnnie Walker Advert Description
Publication: The Illustrated London News
Date: December 19, 1936
Title: Which is the Right Whisky for Christmas?
Visual Description: The advert features a Christmas tree adorned with various whisky glasses, each containing a “single” or unblended whisky, symbolizing the different flavours and characters of whisky. At the top of the tree stands the iconic Johnnie Walker figure, in his traditional Victorian-era outfit with a top hat and cane. Below the tree, prominently displayed, is a bottle of Johnnie Walker whisky. The festive theme and the arrangement of the glasses emphasize the idea of Johnnie Walker being the perfect choice for Christmas.
Caption/Text in the Advert: “Which is the right Whisky for Christmas?”
Main Text: “The glasses on this tree are ‘testing glasses’; each contains a ‘single’ or unblended whisky. Each single whisky is different in character and flavour. Only after years of maturing are these good whiskies blended together to make a better whisky. Only then are they called Johnnie Walker. Yes—this is the right whisky for Christmas.
An admirable present for Christmas is a specially decorated case of Johnnie Walker—2, 3, 6 or 12 bottles.”
Brand Slogan: “JOHNNIE WALKER—born 1820, still going strong”
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Company Information: John Walker & Sons, Ltd., Scotch Whisky Distillers, Kilmarnock, Scotland.
Welcome to The Whiskey Wash Vintage Johnnie Walker Advert Archive
This archive presents a collection of over 100 adverts for Johnnie Walker, spanning from the 1910s to the 1960s. It captures a dynamic period in global history, marked by profound political and social changes, including two World Wars, the Great Depression, the rise and fall of empires, and the dawn of the Cold War. These events profoundly shaped societal attitudes and lifestyles, mirrored by the mid-20th century movements like the civil rights struggle, decolonization in Africa and Asia, and significant technological and cultural advances, reflecting a world rapidly evolving in its complexity and interconnectedness.
The impact of these global events on whisky production, advertising, and commerce was substantial. Resource scarcities and economic challenges during the World Wars and the Great Depression necessitated innovations in marketing and production efficiency. Following the war, the economic boom, increased global affluence, and the expansion of mass media enabled whisky brands like Johnnie Walker to engage a broader audience through increasingly sophisticated advertising campaigns. This era also witnessed the ascension of consumer culture and branding as pivotal elements of commerce, with companies using evolving advertising techniques to cultivate brand identity and foster loyalty in a competitive market.
Why Johnnie Walker?
Johnnie Walker has not only been a frontrunner in the whisky industry since its establishment in 1820 but has also played a pivotal role in shaping the advertising world. These adverts offer more than just a glimpse into the brand’s history; they serve as a mirror reflecting societal changes, evolving marketing trends, and the artistry of generations past. From classic artwork to memorable slogans that have stood the test of time, Johnnie Walker’s global influence is undeniable.
Our Commitment to Accessibility
To ensure that this archive serves as a valuable resource for everyone—from researchers and students to whisky aficionados and art lovers—we are offering it under a Creative Commons license. This means that you are free to use, share, and adapt the content for any purpose, even commercially, provided you give appropriate credit.
Explore, Learn, and Share
Dive into our collection to explore the rich visual and historical aspects of Johnnie Walker adverts. Whether you’re here to draw inspiration, conduct academic research, or simply admire the artistry, this archive is yours to explore.
Thank you for visiting, and we hope you find these glimpses into the past both educational and inspiring.
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