Pernod Ricard recently unveiled The Chuan Malt Whisky Distillery in Emeishan, China. It is being noted as the first international spirits and wines group to establish a fully operational malt whisky distillery in that nation.
The Chuan Malt Whiskey Distillery reflects what’s said to be Pernod Richard’s commitment to China, with an ambition to bring new products and experiences to its consumers and contribute to the sustainable growth of the economy and society.
“Pernod Ricard has been privileged to play our part in China’s dynamic development for over 30 years. We consider it our mission to bring to life the most iconic malt whisky made in China with pride, leveraging the expertise we have as a market leader,” Phillippe Guettat, Chairman and CEO of Pernod Ricard Asia, said in a prepared statement. “Our master distiller, Yang Tao has been working with our heritage master distillers in Scotland to bring the most authentic whisky making know-how into China, while leveraging the pristine water source of Emei, renowned for its utmost quality. Today, we are marking a significant milestone on this journey and we look forward to sharing our vision and single malt whisky from The Chuan Malt Whisky Distillery with whisky lovers around the world.”
The Chuan Malt Whiskey Distillery (image via Pernod-Ricard)
The distillery is said by the brand to be deeply rooted in the Chinese philosophy of dichotomy, where two elements exist in opposition with each other. The distillery’s name is a merger of the two characteristics steeped in local terroir and culture
Pernod Ricard aims to establish it as a cultural icon for the Sichuan and China. It is built with a striking architectural look, and the site will also be home to a permanent art program starting with “Fractal Structure – Infinite Shan Shui”, an installation by Zhan Wang, one of China’s most celebrated contemporary artists.
“From its refined products to design, The Chuan Malt Whisky Distillery will set new standards for single malt whisky and immersive experiences for both Sichuan and China. We look forward to bringing The Chuan and the spirit of conviviality from China to the world,” Guettat said.
Hannah Kanik is a freelance writer from California. Two years ago, she found herself drinking Scottish whisky atop Arthur's Seat in Edinburgh and found her love for whisky and its storytelling side-effects.