The Macallan Single Malt Scotch Whisky brand recently partnered with Duty Free Americas to unveil a new retail experience at John F. Kennedy International Airport in New York.
Based in Terminal 7, this is the first opening of the brand’s global boutique program in the Americas.
The Macallan Boutique program has opened retail experiences in select cities and international airports, including Dubai International Airport, London Heathrow Terminal 5 and Taiwan Taoyuan International. This typically allows more whisky enthusiasts around the world to connect with the brand’s home in Speyside and explore the range of whiskies from The Macallan’s portfolio.
The JFK Airport Boutique showcases a range of expressions, The Macallan Red Collection, The Macallan Fine and Rare Collection, The Macallan Boutique Collection, The Macallan Folio Series, The Macallan Anecdotes of Ages Collection, The Macallan Concept No. 3 and releases from The Macallan Exceptional Single Cask range.
The overall design of The Macallan Boutiques in the program is inspired by the brand’s Speyside home, with a signature oak lattice centerpiece, providing a direct and visual connection to the unique roof of The Macallan Distillery Experience.
Jeremy Speirs, regional managing director for Edrington Global Travel Retail, said in a prepared statement that launching the brand’s first boutique in the Americas is a major landmark for the distillery.
“Through this collaboration we are able to extend our program to one of the most prominent international air passenger gateways into North America,” he said. “We are delighted to bring to life the passion, vision and excellence for which The Macallan is renowned, in a truly iconic location like New York.”
Leon Falic, president, Duty Free Americas, said, “We’re thrilled to build on our long-term partnership with The Macallan to offer travellers at JFK International Airport Terminal 7 an enhanced interaction and retail experience with one of the world’s most exclusive luxury liquor brands. The Macallan Boutique underscores Duty Free Americas’ commitment to expand our luxury retail environment, work with the best brands in the world and focus on technology and luxury merchandising.”
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