The Glenlivet Scotch Whisky recently launched a virtual holiday concierge service to take on holiday hassles and help customers enjoy the season with family and friends.
The distillery worked with style and design expert Jessica Walsh to create the concierge — which is described as a unique service dedicated to helping consumers seize the season. The Glenlivet is launching the service to bring alive its new holiday campaign, “Seize the Season.”
A survey from the Glenlivet found that 58% of Americans are more excited about celebrating the holidays this year than last year. However, 66% said they find the holiday responsibilities overwhelming.
Another 45% of Americans find that having three or more holiday responsibilities “overwhelming,” and 71% of Americans said they would be interested in at least one service to make their holiday plans “more special and out of the ordinary” with holiday hosting and timely gift shopping among the top hassles of the season.
Walsh, a creative artist, designer and entrepreneur, partnered with the Glenlivet to help with those holiday stressors, including:
- A Holiday Personal Shopping Experience, in which two grand prize winners can have Walsh do their holiday shopping for them. She will curate a shopping list for the winners and purchase and deliver those items for up to $5,000 worth of wrapped presents.
- Curated Holiday Bar Cart — two winners will receive a fully stocked bar cart from the Glenlivet this year.
- Luxe Holiday Hosting Kits — 20 winners can win a Glenlivet premium cocktail kit curated by Walsh that is stocked with everything that you need to pair with the Glenlivet 12 year old.
All prizes also come with a $100 gift card. The Glenlivet Holiday Concierge is open to consumers aged 21+ via a sweepstakes. through December 14.
“As a brand rooted in breaking convention, The Glenlivet is excited to offer consumers the opportunity to ‘Seize the Season’ and celebrate the festivities how they want, not how they should,” said Kelly Suhr, Brand Director for The Glenlivet, at Pernod Ricard USA in a prepared statement. “Through The Glenlivet Holiday Concierge service, we will handle holiday hassles, jump starting new traditions that are anything but ordinary.”
Hannah Kanik is a freelance writer from California. Two years ago, she found herself drinking Scottish whisky atop Arthur's Seat in Edinburgh and found her love for whisky and its storytelling side-effects.